Photo by Felicia Buitenwerf on Unsplash
It could be easy to dismiss Andrew Tate as a bit of a joke. His content mostly features exaggerated and performative masculinity, expensive, luxury cars, bragging about sexual encounters with women and a good dose of neoliberal-style self-motivation thrown into the mix for good measure.
Couple this with charges against him for human trafficking, rape and forming an organised crime group in Romania, and his impending extradition to the UK on charges of sexual aggression, and it would be safe to assume that any credibility or influence he might claim to have could be swiftly disregarded.
And yet, our research, with colleagues Professor Steven Roberts and Xuenan Zhao, into the influence of Andrew Tate’s content on boys’ behaviours and attitudes to women in Australian schools has found that Tate’s content is having a tangible effect on women’s experiences in the classroom.
Spurred by news reports emerging from the UK in early 2023, we set out to examine if the infiltration of Tate’s ideology across schools in the UK was also occurring here in Australia. After putting a call-out on social media asking women to express their interest in an interview with us, we were inundated with women wanting to tell their stories.
As we began the interview process, we realised we were hearing the same story, the same experiences and encounters, replicated in schools across sectors, across contexts in all states of Australia.
‘Miss, what do you think of Andrew Tate?’
The women we spoke to broadly reported the weaponisation of Tate, his ideology and key tropes in their classrooms. The most summoned Tate talking points are clear provocations asking women to reveal their position on Tate’s diatribes on women’s rights to drive, the gender wage gap, gender quotas and other anti-feminist concerns.
Women discussed the ways in which Tate is invoked by students as an incitement—not as an object of interest and curiosity—and how they feel compelled in front of the girls present in their classes to demonstrate careful and tactful defence of themselves and other women.
Women also reported that boys have adopted the common manfluencer positionality as victims of feminist progress and post-#metoo curtailment of their freedom and power. Teachers explained that some of their students now view women as an oppressive, dominant class, from whom men must regain power and supremacy.
Across the board, women report that boys’ behaviour has become more pervasive, perverse, targeted and brazen. While teachers are adept in navigating controversial topics that arise in classroom discussions, they reported feeling emotionally and psychologically affected by constantly defending themselves against Tate’s ideology.